A couple weeks ago, Greenpeace released a video called“What's inside your box of Kleenex?” As the largest tissue company in the world, Kimberly-Clark doesn't have a policy for using recycled content in their consumer paper products, which include Kleenex, Scott, Cottonelle, and Viva. Worse yet, the company also sources some of its wood pulp from virgin forest, including some of the last remaining ancient Boreal forests in North America. That’s the dirty secret about what’s inside every box of Kleenex: ancient forests.
Kimberly-Clark has launched a big marketing campaign to try and tell consumers that it "Feels good to feel" their tissues. But with virgin forest in every box, Kleenex comes with more than a feeling.
Check out the video we made to get the word out:
