The CEO of Kimberly-Clark, Thomas Falk, was flushed Wednesday as part of the Kleercuts Stink! Student Day of Action. 140 U.S. college campuses spoke out against the destructive forest practices of the company by calling the Dallas headquarters and calling for their schools to stop using Kimberly-Clark products.
At University of Georgia, Athens, a dunk tank became a toilet and students had the option of flushing company executives instead of our ancient forests. Although the CEO had a number of excuses for Kimberly-Clark and their role in supporting clearcuts in the Boreal, unconvinced students flushed away. Professor Beresford who is also on the Kimberly-Clark Board of Directors was invited to the popular event but unfortunately did not join the festivities.
The cold couldn't keep student activists inside at Georgetown University. At Red Brick Square the Kleercut Challenge educated students about the Kleercut campaign while giving them a chance to blow those runny noses. Everyone agreed that Kleenex was soft but not worth the cost to our ancient forests. The situation definitely got hotter as phone-calls started to get through to the executives of Kimberly-Clark and one executive decided to call back with new excuses. Students were undeterred and continued to send the message “Kleercuts Stink! Stop flushing our ancient forests down the toilet!”
The student events across the U.S. were a success and stories continue to roll in. Check out our student blog.
