For the Boreal Day of action Kleercut Atlantic hosted a store adoption in the heart of downtown Halifax. It was a very cold day and I want to start off by thanking all the volunteers that came to help out. I would also like to thank little Alex for being the best sewing hand ever; she's awesome!
Which brings me to what we did: After a very short, abrupt and negative meeting with the Owner/Pharmacist of the Spring Garden Shoppers Drugmart, we installed ourselves with our banner, Kleercut leaflets and Product Guides around our interpretation of Kimberly-Clark's exploitation of Canada's Ancient Forest.
For the past two weeks we were making fake tree stumps out of commercial-sized ice cream buckets covered in fabric. They looked pretty good!!! We even stitched in the age lines on the top and reverse the fabric on some of them to make fake “Kleercuted” birch trees. At first it was pretty confusing, they made us move three times, but after some rumor got started (from nowhere) about us blocking there entrance they left us be at our original location in front of the store window.
Before the store adoption I went to install a few smaller banners on fences close to our event. They where made out of this suit fabric we found while shopping for “fake bark”. We painted the “Kleenex” symbol with the saw and the tree as well as this website. They looked -ok- but the idea was pretty good. It was all about painting the truth on the back of KC executives.
All in all, the event went over pretty well! I do have to point out less successful issues like the lack of planning for wind in a maritime city (our “kleercut tree trunks almost blew into the very busy street). And again I have to mention how VERY COLD it was!!! (Especially in thin Kleercut shirts (nice enthusiasm Elliott).
With the few volunteers we had, we ended up distributing more then 1000 flyers, a few hundred product guides and some 500-700 stickers.
Thanks Laurel, Alex, Elliott and the two volunteers we picked of the street! (Yeah we actually did!!!)
